Ever & Ever is an aluminum bottled water that is easily and infinitely recyclable, unlike the 91% of plastic bottles that ends up in oceans and landfills.

We created a brand from scratch that brings a lighthearted and optimistic point-of-view to an otherwise gloomy subject. I helped develop the voice and wrote, often excessively, across the product, website, and social posts.

Available online (and in stores very soon).
Client: Vita Coco

︎drinkeverandever.com


































Made with:
Interesting Development
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