Happy Birthday Vince Staples
A social stunt for the #1 Sprite fan, from the #1 Vince Staples fans.
Rapper Vince Staples loves Sprite. Even before he became an official brand ambassador, he was tweeting enigmatic stuff about Sprite like: “I am here to unite us all. Peace and equality. You will all thank me later. One nation under Sprite.”
For Vince’s birthday, Sprite wanted to return the love.
First, we created a birthday cake video that aped those Buzzfeed-style recipe videos.
As an easter egg, we also got the twitter handle @vincestaaaaples.
Since Vince usually tweets esoteric musings about Sprite, we did the same for him.
Creative Directors: Caleb Jensen, Jimm Lasser
Creatives: Dupree Bostic, Andrew Kim
Strategist: Aya Watanabe